Hyperlinks are the web
If you ask me what is the greatest thing in the web, I would say the hyperlinks! Actually, it’s the simplest thing, but it makes the difference between a sequence and a tree. A book is a sequence : you only have 1 direction (with 2 senses), links are bringing the other dimensions.
Google Chrome : securing the source of supplies!
It’s been the great buzz of the weekend : the “launch” of Google Chrome. Looking at it, it’s a pretty “logical” step for Google! Porter’s 5 forces help “strategist” assess the strength of a player in a given industry. One of them is “Bargaining Power of Suppliers“. As we’ve seen in the past Google strategy [...]
Google’s click strategy
I read an interesting point on Pierre Chappaz’s blog this morning. He refers to a Comscore study that showing that the number of clicks on the Google Ads network had decreased. At first -as Pierre does-, we might think that Google’s revenues are about to decrease. That might be true on the short term, but [...]
Virality: independence from Google
With a market share of 60% in the US, and reaching 90% in my home country (France), and while many websites receive more than 50% of their visits from Search Engines, the independence from Google is a true concern : Jobetudiant.net is clearly very dependent from Google and might always be… Most of our new [...]
Google’s biggest asset
Google’s market capitalization is now well over $200Bn, and this will probably last. First, this is clearly the consequence of Google’s strategy to be actually internet’s infrastructure. Google and internet’s fates are more than ever related. Then, it’s also the valuation of Google’s biggest asset : it’s data!
Referencement : bilan 2007
La fin de l’année annonce l’époque des bilans. Sur 2007, Jobetudiant.net a subi de plein fouet un déclassement dans Google. Pourquoi? Pas facile de savoir, en revanche, la suppression des échanges de liens a amélioré les choses 2 mois après. Vous verrez sur le graphique ci-contre la courbe du nombre de visiteur par les moteurs [...]
