Virality: independence from Google
With a market share of 60% in the US, and reaching 90% in my home country (France), and while many websites receive more than 50% of their visits from Search Engines, the independence from Google is a true concern : Jobetudiant.net is clearly very dependent from Google and might always be… Most of our new visitors are arriving from Google, even though most of the subscribers heard about us before! How to be independent from Google?
The obvious case is to be a brand : Amazon and eBay are brands, my bet is that they receive many visitors from Google, but they receive even more from “direct visits” : visitors that are actually typing their URL. The second case is virality. Youtube’s new visitors arrive on the website because someone has referred a video -by email, messenger…-. The first time you heard about Facebook is clearly because a friend of you said he/she was actually your friend!
Virality is clearly a key point of Web 2.0, because it gives a relative “strength” to business models by bringing independence from Google.
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January 14, 2008 at 9:58 pm
[...] the quest of independence from Google, we’ve seen that virality is definitely a competitive advantage to acquire new visitors/users. ...