Google’s biggest asset
Google’s market capitalization is now well over $200Bn, and this will probably last. First, this is clearly the consequence of Google’s strategy to be actually internet’s infrastructure. Google and internet’s fates are more than ever related. Then, it’s also the valuation of Google’s biggest asset : it’s data!Just try to imagine 2 minutes that Google stops today its operations… Many users will just stop searching, and, indeed, will stop finding stop… If they don’t find what they’re looking for, they won’t buy it! I guess that half of the websites in the world get more than half of their traffic from Google : Google stops? No traffic from Google : divide their audience by 2. How many companies on the net can resist on the long term to such a revenue decrease? Not many -as shown by zlio-. Forget about the search engine. Let’s talk about advertisement : Google is more than 30% of online ads! And that’s just not it : Gmail, Analytics, are other examples. Almost all the internet economy depends on Google’s infrastructure and products!All this infrastructure relies on one key element: data. Slowly but surely, and in a way that is not as visible as Facebook’s, Google is collecting data from everyone, every webservice… At any moment, Google knows what’s hot and what’s not, but Google also remembers what you’ve been looking for for the last few months, as well as what sites you liked most. Google also has statistics on an incredible number of websites. Google reads your emails. As much as they could, the guys at Google are gathering data on almost everything : don’t you think they also bought Grand Central to know who you call, who calls you, and where you are?
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December 21, 2007 at 7:10 pm
[...] (France), and while many websites receive more than 50% of their visits from Search Engines, the independence from Google ...